Military members and their families embody a commitment to service. They dedicate themselves to their country, support each other, and actively contribute to their communities, making personal sacrifices along the way—all while taking immense pride in their roles.
As the transition from active duty to veteran status occurs, veterans may step away from their initial individual service, but their commitment to serving remains unwavering. They continue to serve their country, support fellow veterans, contribute to their communities, and make sacrifices—all with a deep sense of pride.
DEFINING A VETERAN
Currently, there are 20 million American veterans, with an additional 200,000 joining their ranks annually. Despite common misconceptions perpetuated by popular culture, veterans are an incredibly diverse group. They encompass individuals of various ethnicities, genders, political affiliations, and religious backgrounds. Some have experienced combat, while others have not. In essence, the veteran community, including their families, mirrors the diversity of the population they served.
THE NEEDS OF VETERANS
Upon concluding their active duty service, veterans and their families face a shared experience of transition. Whether retiring, pursuing education, starting a family, or embarking on a new career, leaving the familiar military environment for the unknown can be challenging. Many veterans encounter difficulties in finding fulfilling employment, establishing networks, understanding their identity, and connecting with a supportive community.
Additionally, veterans often find limited options for clothing that reflects their service without conforming to stereotypical military imagery. The available choices tend to focus on camouflage, unit insignia, service logos, or patriotic symbols, neglecting the diverse identity of veterans.
SERVING VETERANS THROUGH VETTHREAD
VetThread extends a warm welcome to the American veteran community, which now stands at 20 million strong and continues to grow. The mission is to address the underserved and overlooked needs of veterans in the market. If the current selection of veterans' apparel doesn't align with your preferences, VetThread offers a fresh perspective. Rediscover your military pride through our collection of professional, subtle activewear, casual wear, and business attire. VetThread is the embodiment of proud military service without relying on clichéd camouflage, guns, bullets, or flags. We've got you covered—literally—by offering a range of clothing options as diverse as the veterans who proudly served.